A Launch to Attract and engage initial users for the beta launch of a lifestyle rewards app
We produced Drop Loyalty's launch to attract and engage initial users for the beta launch of a lifestyle rewards app
Drop, a rewards points-collecting app that eliminates the need to keep track and carry loyalty cards in your wallet, was ready to introduce its beta version to Toronto’s young professionals. To attract and engage its initial user base, Drop reached out to ROGUE STORIES.
Drop is a modern companion to navigate the older-school ideas of rewards points and loyalty programs. As such, the approach needed to embody tech and user-experience savvy. It needed to incentivize a crowd who was well-versed in the promises of today’s lifestyle startups. ROGUE STORIES needed to set Drop apart as a brand, without alienating its potential users of its familiar benefits.
An app that bases itself on rewards calls for celebration—and how better to celebrate than with a party?
first impressions count
For guests to RSVP and learn more, ROGUE STORIES used Splash, an interactive event mar-keting platform, to plan and send invites via professional network channels. To RSVP, guests had to provide a code unique to them to register for attendance. Word of mouth travelled quickly; within days, there were over 600 RSVPs and the guest list had to be closed.
a branded experience
The chosen venue was Lavelle, a rooftop ultramodern refuge in the middle of Toronto’s busiest neighbourhood—a worthwhile escape in the heat of summer.
millennials of the world, meet drop
The app’s seamless functionality spoke for itself, but a strategic approach to invites and interac-tivity paid off. Drop went on to build a base of 70,000 customers in Canada, peaking at third place in the App Store. Drop now has plans to expand to similarly youthful, tech-driven cities such as New York City, San Francisco, and Austin by June 2017.