LUG Digital Lead

Live Life in Color.

The Ask

As the Digital Lead for Lug, ROGUE STORIES built and redesigned a full fledged digital and content strategy for the brand. From redefining brand guidelines, customer engagement guidelines, to creating a new visual narrative on digital (website, social, email), we grew impressions by 20%+ on Facebook, Instagram, and Twitter. ROGUE STORIES also led the launch of over 5 products at the brand, with record breaking sales through online channels and direct television sales. We also established a high impact influencer program, producing reviews and coverage on over 20+ websites and blogs, to a reach of over 5M+ impressions.

BRAND OVERHAUL:

• Streamlined a product-focused digital brand using color as the main brand value to display
• Worked with creative team to re-design and execute modern, consistent, and colorful imagery

SOCIAL MEDIA:

• Created new social media guidelines to develop consistency led by brand overhaul
• Sourced and hired social media coordinator for internal team to drive channel growth

AD UNIT PRODUCTION:

• Led overhaul of asset creation for new product launches and social media ads

SALES CHANNEL SUPPORT

• Worked with founders to execute QVC “Today’s Special Value” product features from Philedelphia
• Led social media partnership for “Dancing With the Stars” gifting suite feature in Los Angeles