Kellogg’s Krave Thrills

The Ask

Kellogg’s Canada, facing the challenge of engaging a younger audience with its new Krave cereal, tasked Rogue Stories with creating an adventurous, sensory-rich YouTube video campaign to highlight the excitement and appeal of the #KraveThrills program across national landmarks and cultural highlights.

A MULTI-SENSORY ADVENTURE FOR KIDS ACROSS CANADA, RESULTING IN AN ORIGINAL YOUTUBE VIDEO CAMPAIGN SERIES.

KELLOGG’S CANADA WAS READY TO LAUNCH ITS KRAVE BRAND: A CRISPY CEREAL SHELL THAT HOUSED A SMOOTH CHOCOLATEY FILLING. TO COMMUNICATE ITS FUN-LOVING APPEAL TO CANADIAN TEENS (AGED 15–18) WITH A TASTE FOR ADVENTURE, KELLOGG’S CREATED A #KRAVETHRILLS PROGRAM.

THOUGH KELLOGG’S ENJOYED A PRESENCE IN THE TRADITIONAL BREAKFAST SPACE, TRANSLATING ITS NEWER PRODUCTS TO A YOUNGER AUDIENCE PROVED TO BE A CHALLENGE. ENTER ROGUE STORIES, WHOM KELLOGG’S ASKED TO PRODUCE AND BRING THE #KRAVETHRILLS PROGRAM LIVE.

TEENS, MEET KELLOGG’S KRAVE WITH UP TO 130K+ VIEWS FOR EACH VIDEO, #KRAVETHRILLS FEATURED A COAST-TO-COAST SPECTRUM OF NATIONAL LANDMARKS, ATHLETIC FEATS, AND CULTURAL MUST-SEES. TO SUM IT UP, A MASHUP OF ALL THE ADVENTURES POSSIBLE BECAUSE OF KELLOGG’S CANADA WAS PRODUCED.

WITH UP TO 130K+ VIEWS FOR EACH VIDEO, #KRAVETHRILLS FEATURED A COAST-TO-COAST SPECTRUM OF NATIONAL LANDMARKS, ATHLETIC FEATS, AND CULTURAL MUST-SEES. TO SUM IT UP, A MASHUP OF ALL THE ADVENTURES POSSIBLE BECAUSE OF KELLOGG’S CANADA WAS PRODUCED.