Daily Practice

THE ASK

We were tasked with creating and executing a comprehensive growth marketing strategy, including building a marketing infrastructure, optimizing the Shopify store for conversion, and launching targeted paid media campaigns, all aimed at dramatically increasing monthly revenue and customer engagement.

GROWTH MARKETING EXECUTIONS:

• Built marketing infrastructure – marketing strategy, marketing calendar, overall marketing acquisition tracking structure, marketing budget
• Conversion Rate Optimization Updates for Shopify Store
• Conversion App installations – NextSale Pop Up, AfterPay, Loop Subscriptions
• Launched paid acquisition Meta Shopping Ads
• Grew monthly revenue up to 100% month over month in the first three months
• Product Page Optimizations to increase conversion to 100%+
• A+ Amazon Content Design, Amazon Store Design

GROWTH MARKETING CHANNELS:

• Paid Media – Meta (Facebook, Instagram) – campaign design, asset creation, management
• Email Marketing – Automated Flows (Welcome Flow, First Purchase Flow, Abandoned Cart, Browse Abandonment), Segmentation, Winback, Campaigns