Email Marketing | Growth Marketing | SEO | Website Copy | Website Design
Daily Practice
Scaled Daily Practice’s digital presence with Shopify optimization, Klaviyo email marketing, and B2B wholesale expansion for new revenue streams.
THE ASK
Daily Practice, an ophthalmologist-founded wellness and skincare brand, sought to scale e-commerce growth, improve customer retention, and optimize logistics. The challenge was to enhance the digital shopping experience, streamline fulfillment, and increase conversion rates—all while educating consumers on the importance of an eye care routine.
GROWTH MARKETING EXECUTIONS:
- Shopify Customization – Optimized theme and app integrations to improve UX and conversion rates
- Logistics Optimization – Integrated ShipBob for seamless order fulfillment, reducing friction in the customer journey
- Klaviyo Email Marketing – Refined campaigns and automation flows, leading to a 69% increase in returning customer rate
- Product Seeding & Reviews – Built social proof and credibility, driving increased trust and sales
- Wholesale Expansion – Supported B2B partnerships, opening new revenue streams
- Peak Conversion Rates – Reached up to 10.37% conversion rate during sales periods, demonstrating strong purchase intent
+36%
PoP Growth
+45%
In Orders
+73%
In Online Sessions
GROWTH MARKETING CHANNELS:
- Shopify Optimization
- Email Marketing (Klaviyo)
- Fulfillment & Logistics – Streamlined order processing via ShipBob
- Product Seeding & Reviews
- Wholesale & B2B Growth
