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THE ASK

We were tasked with creating and executing a comprehensive growth marketing strategy, including building a marketing infrastructure, optimizing the Shopify store for conversion, and launching targeted paid media campaigns, all aimed at dramatically increasing monthly revenue and customer engagement.

 

GROWTH MARKETING EXECUTIONS:

  • Built marketing infrastructure – marketing strategy, marketing calendar, overall marketing acquisition tracking structure, marketing budget
  • Conversion Rate Optimization Updates for Shopify Store
  • Conversion App installations – NextSale Pop Up, AfterPay, Loop Subscriptions
  • Launched paid acquisition Meta Shopping Ads
  • Grew monthly revenue up to 100% month over month in the first three months
  • Product Page Optimizations to increase conversion to 100%+
  • A+ Amazon Content Design, Amazon Store Design

GROWTH MARKETING CHANNELS:

  • Paid Media – Meta (Facebook, Instagram) – campaign design, asset creation, management
  • Email Marketing – Automated Flows (Welcome Flow, First Purchase Flow, Abandoned Cart, Browse Abandonment), Segmentation, Winback, Campaigns
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