BRANDING:
- Designed Fantany Brand Book
- Created language guidelines and tone for Fantany
- Naming and branding of initial launch product
LAUNCH CAMPAIGN:
- Asset Creation – Photography (Campaign and Social Media Content), Produced Campaign and Ad Videos (sourced models, scouted locations, styled shoot), launch copywriting
- Collaborated with Industrial Design team to create custom rendering animations
- Media Pitching, Influencer and Blogger Engagement and Seeding
- Partnerships
WEB BUILD:
- Shopify website and optimization
- Indigogo Copy, Content, Graphics
