THE ASK
Fuzz, a leader in the hair removal and skincare space, sought to amplify customer engagement, boost revenue, and scale its membership-based model. With a Canadian presence, the challenge was to refine retention strategies, expand acquisition channels, and enhance overall business performance while maintaining a seamless and welcoming customer experience.
GROWTH MARKETING EXECUTIONS
- Developed a comprehensive email marketing strategy, achieving up to 72% open rates (126% above industry average*) and 8% click-through rates (515% above industry average*)
- Scaled customer bookings with consistent month-over-month growth
- Achieved 14% year-over-year business growth
- Grew the email subscriber list by 20% within 10 months while maintaining high retention and low churn
- Introduced SMS marketing as a new direct engagement channel
- Increased gift card sales to $106K (10,500% growth) in a single seasonal campaign
- Drove retail sales to 143% growth in a one week period
*Industry average based on Email Marketing Benchmarks and Metrics Report by Mailchimp
GROWTH MARKETING CHANNELS:
- Email Marketing – Segmentation, lifecycle campaigns, and retention strategies
- SMS Marketing – Targeted promotions, reminders, and customer engagement