Girlboss Media

THE ASK:

Girlboss Media, with a robust audience of over 2 million, sought to not only retain its market dominance but also to expand its revenue streams and enhance engagement. The challenge was multifaceted: to innovate within the digital marketing sphere, effectively launch new revenue and communication channels, and significantly increase the brand’s subscriber base.

GROWTH MARKETING EXECUTIONS:

• Built marketing infrastructure – marketing strategy, marketing calendar, overall marketing acquisition tracking structure, marketing budget for an existing audience of over 2M+
• Launched new revenue channels in the form of on site paid display advertising, On The Side Newsletter, newsletter sponsorship platform and an exclusive community channel
• Launched paid acquisition channels
• Launched referral tech – SparkLoops
• Launched SMS marketing
• Acquired over 50,000+ subscribers for the Girlboss Daily Newsletter

GROWTH MARKETING CHANNELS:

• Paid Media – Meta (Facebook, Instagram), Sponsored Newsletters (Paved, Swapstack), TikTok, LinkedIn, Bold.org, Partnerships
• Email Marketing – Segmentation, Winback
• Media Partnerships – Betches, Future Party, Refind