Rigby Home
Freelance Growth Marketer for Rigby over the course of 2 months, during prime Black Friday / Cyber Monday sales period.
THE ASK
Rigby Home tasked us with leading their growth marketing initiatives, focusing on crafting unique promotions and optimizing email strategies to significantly boost sales during key periods like Black Friday and Cyber Monday, while also enhancing their graphic design and copywriting for higher customer engagement.
GROWTH MARKETING:
- Lead marketing calendar for Rigby Home
- Created unique promotions to drive sales for largest Black Friday / Cyber Monday, and holiday sales period for the company
- Lead email channel – design, deployment, and evaluation
- Email Flow / Drip Campaigns
- Optimized email collections / pop ups
GRAPHIC DESIGN + PRODUCTION:
- Email Template creation
- Copywriting
