STACKT

THE ASK:

STACKT, an award-winning cultural and community hub, aimed to amplify its digital presence, drive visitor engagement, and increase event attendance. With a diverse ecosystem of businesses, events, and experiences, the challenge was to leverage digital marketing to scale traffic, optimize conversions, and establish STACKTx as a leading program for community engagement.

GROWTH MARKETING EXECUTIONS:

• SEO strategy for new website launch – Drove 3-5x traffic growth through optimized content and technical SEO
• Paid acquisition success – Achieved a $0.19 CPC across paid channels and an ultra-low $0.08 CPC on Google Ads
• Welcome flow optimization – Improved new visitor engagement and retention
• STACKTx Growth Strategy – Developed a marketing framework to scale and enhance program participation
• Event promotion success – Managed Holiday Hills campaign, including TTC subway print files and boosted digital content, achieving lead generation at $0.78 per lead
• High-performing creative – Delivered an 11.5% click-through rate (CTR) on event marketing campaigns

GROWTH MARKETING CHANNELS:

• SEO & Content Marketing – Drove 3-5x traffic growth with optimized content and search strategies
• Paid Search & Paid Social – Scaled acquisition to maximize return on ad spend
• Email Marketing – Refined welcome flow to improve user engagement and retention
• Event Marketing & Partnerships – Executed Holiday Hills campaign and TTC subway print collateral