Victoria Emerson

THE ASK

Victoria Emerson engaged us to lead a comprehensive growth marketing and creative direction strategy, encompassing everything from email marketing and ad management to e-commerce optimization and new product launches, aiming to enhance their digital presence and expand their product offerings in home goods, candles, and haircare.

GROWTH MARKETING:

• Lead marketing calendar for Victoria Emerson
• Lead email channels – design, deployment, and evaluation
• Ad creation and management
• Text message marketing
• Lead all go to market product launches – landing page opt ins, content tease, ad production, email campaigns, text message launches

CREATIVE DIRECTION:

• E-commerce video and image asset creation
• Creative direction for all brand shoots and content library creation
• Online merchandising – homepage redesign and optimization, brand templates
• Offline merchandising – conference booth design

PRODUCT:

• Sourcing, purchasing, and launch of new product categories – home, candles, haircare
• Packaging lead – bubble mailer, gift boxes, product bundles